The Nose is a fine Judge.
Next time, when we enter a coffee-shop, let’s take a moment to consider the scent of the space. Do we smell the appetizing fragrances of freshly roasted beans or brewed coffee? Is there anything in the air that strikes us? Let’s pick up the scent in the air and think about what kind of emotions the smell of the space triggers in us.
But let’s also keep in mind that many businesses, including prominent coffee-shop chains, pump artificial scents into the air as a tool to increase the purchase of coffee drinks.