The art of lighting
“The secret to life is to put yourself in the right lighting. For some, it’s a Broadway spotlight; for others, a lamplit desk. Use your natural powers — of persistence, concentration, and insight — to do work you love and work that matters. Solve problems. make art, think deeply.” – Susan Cain, Quiet: The Power of Introverts in a World That Can’t Stop Talking
“The craft of lighting a dining room is part theatre and part magic show” – Brendan McNully, Illuminating Ideas
Why is the craft of lighting a room so important? Lighting can impact our mood, social interaction and experience of spaces. Light intensity and color spectra have an effect on healing and the overall sense of personal well-being. Different kinds of light we are exposed to can stimulate our senses and affect our feelings in various different ways. A brightly lit room and exposure to short wavelength, high energy blue light during the day can make us more alert or excited by providing extra energy. A dimly lit room can create soothing, relaxed and comfortable feelings.
Similar to wine, coffee offers complex flavours. Numerous factors contribute to our overall coffee experience. Not many people are aware of it, but the art of lighting also plays a crucial role in the perception of taste and flavor. The colour and the intensity of the ambient lighting can affect how we will experience our coffee drinks.
The brightness of the Lighting
The brightness of the lighting can affect our coffee experience and perception of tastes and flavours in several different ways. For one thing, studies – for instance – suggest that the brightness of the lighting has an affect on the perceived strength of the coffee. If we are in a brightly lit room, we tend to judge the character of the things we encounter as more aggressive and intense than those in a dimly lit room.
Studies also suggest that people can be attracted to stronger flavors under brighter lights, and to milder beverages when the light is dim.
Research indicates that there is a correlation between the brightness of the lighting and people’s consumption of coffee. People who prefer strong coffee drinks were found to drink more of the beverage under bright lighting than under dim lighting. The reverse was true for people who like mild coffee. The intensity of the lighting – since it can affect the perceived strength of the coffee – can encourage or discourage us to drink more depending on whether or not we desire the perceived strength.
Colour of the Lighting
Ulrich Allendorf operates a large family-run wine estate in the German wine-growing region Rheingau. He designed a special windowless tasting room to show his guests how the same wine can taste different when he changes the lighting of the room. It turns out that red light makes the chosen wine taste much fruiter. In blue and green light, the wine tastes spicier than in white light. The wine tastes more bitter when they drink it under blue light.
Source: http://schiller-wine.blogspot.com (2012) – here