Description

The cup’s design, color and material affect our coffee experience

The colour, material and design parameters – such as the size, the shape and the opening of a cup – affect our multisensory coffee tasting experiences. As a matter of fact, the same coffee beans – prepared with the same brewing technique – will taste different in different cups. Give it a try and taste the same coffee in different cups! Most likely you will believe that you are tasting different coffees.