Flavors alone are only remembered for a short time. But once they’re connected with some other sensory or emotional response—some moment, person, place, or experience—we can remember the “coffee moment or experience” for a long time.
Emotions give even more weight to the coffee experience. Whatever feelings we have while drinking will have an impact on the respective memories. Moreover, the emotion(s) may have a strong connection to mindfulness—sometimes for bad but often for good!
A great cup of coffee should evoke emotions, just like a piece of artwork.

Photo by Disha Sheta from Pexels

What Are Emotions?

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