A cup is a vessel dedicated to carry our coffee to great places, so don’t underestimate it! Consider, for instance, the strong parallels this container shares with our clothing. Employing various combinations of apparel, we can flaunt certain parts of our body, soul, and creative spirit. The same is true when showcasing coffee. Imagine the coffee as a body with its own personality (flavours), build (consistency), charm, taste, and aroma. From all of these traits, we’re prone to pick the prettiest components to present to the world around us. You must be logged in to view this content.