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THE EMOTIONAL VALUE OF COFFEE

CUP OF EMOTIONS

Coffee’s main role in affecting emotions is carried out by caffeine, which increases our levels of dopamine and serotonin, otherwise known as “the happiness hormone.”

For those with a greater sensitivity to emotion, negative effects of caffeine-generated adrenaline can, too, result. One may become too excited or too happy, and too much of anything proves detrimental. This won’t seem like a problem while you’re enjoying your coffee, but escalated emotions may prohibit you from savouring the moment’s nuances. In my opinion, for better and more mindful enjoyment of coffee, you shouldn’t only be able to understand the flavours but the emotions that the brew facilitates.  

COFFEE MOMENTS AND EMOTIONS

By adding emotional meaning to a coffee moment, we greatly improve our total experience, and its value is certain to increase manyfold.
You’ll notice any number of examples in the marketplace, where similar goods are presented in different ways (with wildly different price tags). You may have a perfectly delicious coffee, but if you fail to present it in the right light, it’s doomed to remain in the shadows.

EMOTIONAL VALUE AND COFFEE

Given the overlap of products and their respective ingredients, it’s imperative for vendors to draw in customers with an emotional hook. Concerning coffee, this could take the form of ambiance—decorations, lighting, music, and the scent of the environment—or service dynamics, including what the baristas are wearing.

Once, I performed a simple experiment at my own café. Throughout the course of the same day, I wore two different jumpers: firstly, a standard grey one and secondly, a colourful one. Donning the latter outfit, I had twice as many clients. But it’s not just the fact that customers like colorful garments. Dressing to shine will make you smile, and this optimism is quite infectious. So, show yourself in a positive light, and this will surely attract good things, good people, and—yes—good money!

ADDING EMOTIONAL VALUE

You can add emotional value to your establishment by adding flowers, adjusting the lighting, and promoting enthusiastic service. You even can make some space for patrons to have a cup of coffee alfresco. Whatever you do, if you do it with love, you’ll find that what follows is joyful.  

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    beverage black and white coffee 19586

    THE WAY WE HOLD OUR CUPS/MUGS CAN SAY A LOT ABOUT OUR CHARACTER

    The way a person does one thing is the way they do everything. –

    an old Zen saying.

    How are we holding our coffee cups? Do you pay attention :-)?

    As a matter of fact, some psychologists suggest that the simple act of holding a coffee drink reveals some of our key personality traits or how we feel at the current moment.
    Eric Standop, a professional face and body language reader, also pays attention on the way people hold their drinks to get an idea about their personality, mood and intentions.

    Here are some relevant and interesting suggestions:

    Openness & approachability

    Some people are holding or placing their cups firmly in a barrier position across the body between them and whoever they’re talking to. In doing so, they are creating so-called ‘invisible walls’. By keeping the cup between themselves and others, they appear guarded and closed.
    Shifting the cup from hand to hand in front of other people creates a so-called psychological barrier. Subconsciously, the person we are interacting with will pick up the message ‘I don’t feel comfortable around you’.

    If we want to signal openness and interest in the person we are interacting with, we should hold and place the cup at our side instead of close to our chest.

    Some people are more likely to follow rules

    Myka Meier, founder and director of Beaumont Etiquette, demonstrates the ‘correct’ way to hold a coffee cup:
    “Loop your index finger into the handle and keep your thumb on top of the handle. Your remaining three fingers — middle, index and pinkie — are tucked into the palm of your hand.”
    Source: KATE STOREY, FYI, You’re Holding Your Coffee Wrong, COSMOPOLITAN, Oct 21, 2016: https://bit.ly/2LMNDIB
    If a person holds the cup this way, it can be a sign that he or she is conscientious and driven to followrules.

    Style, everything in control

    Will Power

    In many cultures, as Eric Standop underlines, the thumb is seen as a power finger.
    According to him, if a person puts the four fingers through the handle while placing the thumb on top of the handle to secure the cup, it could be a sign that the person wants to exercise power and strength.

    Power

    Safety

    Some people like to hold or balance the cup on the palm of their hand. This scenario suggests that the person is in need of security and safety. The person could, for example, be worried about leaving coffee stains on the table or shirt. The hand under the cup could also be an unconscious additional safety measure for making sure that the cup will not drop on the floor.

    Safety

    Also, holding the coffee cup with both hands could also suggest that the person likes to play safe while taking no chances.

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    Coffee Cup 1

    COFFEE TASTE PERCEPTION AND THE COLOR OF OUR CUP

    Color is a power which directly influences the soul. 
    Wassily Kandinsky (1866-1944), Russian painter and art theorist

    Cups in specialty coffee

    Specialty coffee culture is a multi-sensual, aesthetic experience. We experience the preparation and enjoyment of the coffee drink itself with not only our nose and taste-buds but also with all our other senses.

    As Aradhna points out: the reason all of our senses matter is because all sensory inputs are ultimately combined into one overall evaluation in the part of our brain called the orbitofrontal cortex.’ Continue reading COFFEE TASTE PERCEPTION AND THE COLOR OF OUR CUP

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    COFFEE BREWING BASICS

    Steps before you start:

    • Prepare all equipment that you need.
    • Check to see if the grinder is clean.
    • Start preparing water. If you are in countries where you can use Tap water and it tastes good, I always recommend letting the water run for a few seconds before using it.
    • While heating the water, you can weight and grind the coffee, but it is best to use the coffee grains within 10 minutes.
    Continue reading COFFEE BREWING BASICS
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