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Emotions and coffee

COFFEE AND EMOTIONS’ CONNECTION

Schedule for the Emotions:

  1. Step number one is to gauge the first feeling you experience. Based on this, we begin to judge the coffee before us. It’s like first meeting someone. Based upon our initial reaction, we’ll quickly regard the coffee positively or negatively. Our feelings could be influenced by the package, smell, the person who described and sold the beans, or any number of other factors. Don’t judge the coffee after the first sip, however. Many great tastes are acquired. And certainly don’t judge a coffee by its package. Would you make up your mind about others based on what kind of clothes they’re wearing?
  2. Next, come the emotions created during drinking. We can be amazed, love a coffee, and feel excited to try it again . . . or we can be disappointed, angry, and fed up.
  3. Finally, we’re left with the feeling of the whole coffee experience, including the preparation, first sip, packaging, aroma, and final sip.

Below, we’ll explore the different situations in which coffee converges with our emotional state:  

Selecting Coffee

This is a big moment, in itself, when you select coffee beans for enjoyment at home, based on your favourite roaster, country, or even packaging design. If you decide rationally, you may choose coffee from a location well known for its coffee beans. A more emotional decision would be selecting your brand because you have a particular affinity for the location. Perhaps you honeymooned there!

Emotive selection can also be when you select coffee beans based on sympathy for the roaster(s) after reviewing the farm description.

Neither approach could be seen is wrong, but know what you care about!

Selecting a coffee depand of design of coffee beans bag

Coffee Flavors

With an emotional sense of flavours come better-connected preferences and expectations.

Many people will go for a coffee of African origin due to how well the region is known for its beans. They expect a fruitier, sweeter cup of coffee, but this isn’t always what they’ll get. Instead, one should check the flavour description on the bag and learn about the roastery’s coffee cupping, the farm’s attitude, and the company’s general process. If we program ourselves emotionally, we run the risk of missing pivotal facts.

Roasting Level

Positive, higher energy is often connected with a supremely dark, burnt, bitter taste in coffee. It might have a connection with a strong, robust body. This means that if you drink coffee for energy—to wake up—you’ll go for a more bitter taste. But logically, the lighter-roast coffees with less intense, more acidic flavours will support you with more caffeine than the darker ones. If you like to relax and drink coffee for a variety of flavours, you should go for a lighter roast and coffee that’s connected with acidity and sweetness. Ideally, a good balance will be struck.

In Coffee Shop

One of the strongest emotional tricks is “latte art.” If you create something like a flower or heart, it will catch many people’s attention. Many customers won’t even focus on the taste of the coffee, enthralled as they are by the aesthetic.

Another good example is the new specialty café, where everything is nice, very light, perfectly designed, and replete with suave patrons. Such an establishment may serve much better coffee than some small coffee stall that’s never considered its appearance.  

Other strong influencers of your emotion can be background music and the smell of the environment—ideally something like coffee! Other factors may include furniture, decorations, and overall balance of the settings. Everyone has their own haunt, and if you run a coffee shop, it’s good to change things up from time to time. Your customers will be pleased.  

The smell of ground coffee can emotionally affect people and push them to say, “I need a coffee right now!”

Furthermore, the power of imagery can’t be underestimated. Besides being pretty, pictures of beans and people drinking coffee wield a potent psychological effect.

These are all elements of emotional marketing. Recognizing this will help you to make better decisions and avoid disappointment.

Coffee at Home

At home, things are easy: you have a lot of space to play and use your creativity. Some people even create a coffee corner, where they can make and savour their latest concoctions. You can even roll out a coffee ritual, using some of your favourite things—sculptures, flowers, pictures, and other items that have emotional value.

Photo by Jess @ Harper Sunday from Pexels
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Photo by Jopwell from Pexels

OUR EMOTIONAL RESPONSE TO THE COFFEE EXPERIENCE

Flavors alone are only remembered for a short time. But once they’re connected with some other sensory or emotional response—some moment, person, place, or experience—we can remember the “coffee moment or experience” for a long time.
Emotions give even more weight to the coffee experience. Whatever feelings we have while drinking will have an impact on the respective memories. Moreover, the emotion(s) may have a strong connection to mindfulness—sometimes for bad but often for good!
A great cup of coffee should evoke emotions, just like a piece of artwork.

Photo by Disha Sheta from Pexels

What Are Emotions?

Based on medical terminology, emotions are associated with the nervous system. Once they’re activated by a situation, they bring about changes in our thoughts, feelings, behavioral responses, and sense of pleasure or displeasure.

Photo by Andrea Piacquadio from Pexels

Emotions often manifest themselves in non-rational actions, and it can be said that emotions are a physical response to our feelings. It’s just as the tastes we experience in our mouth have a corresponding physical aspect: what’s known as “the mouthfeel.”

Function of emotions

The main function of emotions is to prepare a person for a reaction. Some can have a physical effect that isn’t pleasant—nervousness, distractedness, heat pressure, fast movement, shaking, and so on. Other times, pleasant effects are produced. These may include euphoria, the urge to sing and dance, and hot or cold feelings. It’s all about personality, and everyone reacts differently to the pressure of emotions.

Photo by Jacob Pilatoe from Pexels

This is what makes our life interesting. Life, in my opinion, shouldn’t run in one perfect line; it ought to have some curves. Sometimes, emotions can surprise us. They can put us in uncomfortable situations. They’re not always “fun,” but in the end, having crossed the finish line, we generally only remember the good times that we had.

Emotions are the spice of life and make us who we are.

Coffee moments make our life more mindful, allowing us to stop and appreciate what we have—more than a tasty beverage.

Don’t underestimate the impact of emotions during coffee moments.

Keep in mind that they’re an important part of the experience. If you’re able to talk about your feelings, you might be able to control your reactions more easily than those around you. Once you have the power to read your own emotions, you’ll be better equipped to read situations and the mental state of others, making you more empathetic. After all, far more can be communicated through emotions than words.

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Life Is Too Short For “Bad Coffee”

This is a very common saying. In fact, I’ve used it myself on numerous occasions. But that was before I’d come to appreciate the Asian view on coffee culture—one that is far more liberal. In the East, people take a less pretentious approach than their western counterparts, and judgement is splendidly lacking.

Photo from Pexels.com

Does bad coffee truly exist? Today, I no longer think so. Just as the human population can’t be neatly divided into righteous and wicked subgroups, all coffee is unique, and there doesn’t exist a brew that’s devoid of some merit. In my opinion, life is dazzlingly colorful. There’s no place for black and (creamy) white assessments.

Photo by bongkarn thanyakij from Pexels

Perhaps your personal preference is for sweeter, fruitier coffee, but that doesn’t mean that bitter coffee is bad. If you decide to patronize an establishment that serves a more burnt brew, it was your decision to go there, and you needn’t remark on their so-called inferiority. Simply look for the positives. (After all, there’s certainly a time and place for rocket fuel!) The same applies when someone makes you a coffee. To criticize their brewing skills would be ludicrous. And besides, just because it’s not your cup of joe, that doesn’t mean that I (or another) wouldn’t love it. Beauty is in the taste bud of the sampler, so let’s stay mellow!

If I don’t like a particular coffee, I will never again use the word “bad.” Diplomacy and specificity are key. There’s nothing wrong with stating one’s fondness for something or lack thereof, but why not go into detail in a constructive manner? (“I prefer a sweeter, stronger-bodied beverage.”) If a person isn’t too proud, I’ll even offer advice on occasion.
The point is: you’re not God, so don’t judge!

Photo by Jonathan Borba from Pexels

What kind of coffee do I think is tasty?

I strive to offer coffee with an unparalleled variety of flavours. If you focus closely on your coffee drink, you’ll appreciate countless fruits, herbs, and tea flavours. This may include bitter, spicy, acidic and/or spicy components. Properly brewed filter coffee offers a perfect balance of flavours combined with an amazing aroma, texture, and mouthfeel.

Thanks as always for checking in.

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THE ART OF COFFEE DRINKING

There’s nothing quite like a fresh start

Coffee is not just a drink. It’s a wonderful sensational experience!
To fully appreciate the aromas and flavors of our coffee drinks, we should make it a habit to cleanse our mouths properly before taking the first sip.
What’s the best way to cleanse our palates?
There are many different ways. It all depends on us and our preferences.

Continue reading THE ART OF COFFEE DRINKING

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Coffee and camera

Why I Love Filter Coffee So Much

My first memorable experience with coffee was smelling the drink while I was in the kitchen with my mother. She’d put on a pot for herself or friends, and soon our house would be a cafe. The aroma still returns me to those soothing days of youth.

Later on, when I was a teenager, a friend inspired me to discover the magic of coffee more intimately. I tried chewing the beans, and their flavour was new to me—bitter but simply delectable.

Coffee bean
Coffee bean, on back is bowl with coffee beans

As an adult, I began to drink instant coffee and espresso regularly. Though I did appreciate both, nothing could match my love for filter coffee.     

Quality filter coffee offers an unparalleled variety of flavours.  If you focus closely on your coffee drink, you’ll appreciate tones of countless fruits, herbs, and tea flavours. Some components are bitter or spicy, others acidic or spicy. Properly brewed, filter coffee offers a perfect balance of flavours combined with an amazing aroma, texture, and mouthfeel.

Filter coffee may also be called coffee tea. Why? The method of filter coffee preparation is very similar to preparing tea—especially if you prepare coffee via a cotton filter or French press.

Coffee via cotton filter
Drom of coffee from cottom filter

This may spark your imagination: filter coffee can also be compared to alcoholic drinks. Pour-over coffee is much like wine. Both drinks are derived from a fruit and bring about similar effects. They put us in a comfortable mood and help to reduce stress. Both display a wide range of flavours, intense aromas, and varying textures. Think about that when having a cup!   

Sticking with this analogy, it might be noted that espresso drinks are more like brandy or cognac—caffeinated fruit-shots. Then, you have many variations of the cocktail: mixes with milk, flavoured syrups, sugars and even spices. What they create tastes little like coffee, which brings me to . . .

The Answer  

So, why do I favour filter coffee? Why do I love it so much? Because I like to enjoy the true flavour (including the aftertaste) of coffee. Likewise, I want the aroma and body—the mouthfeel. I want it all.

Espresso has a short, wild life. I prefer to enjoy my coffee slowly . . . using all of my senses.

Coffee enjoying
Coffee enjoyer
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OUTDOOR COFFEE MOMENTS

“Our senses are like a gateway into the world,” says Whitman.
And as we open that gateway through developing our sensory awareness, the world blossoms into a symphony of colors, scents, tastes, sounds, and touch.” – Kenton Whitman, naturalist, writer & educator 

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Cup with small americano, lungo or long back

MINDSET FOR SUCCESS WITH SPECIALTY COFFEE

Mindset is your rudder in the boat of your life.

Shan White, Life Coach

Let’s be the best version of ourselves, every day!

Let’s practise mindset work with specialty coffee!

We strongly believe that being the best version of ourselves starts with a positive growth-mindset. Coffee Nomads never settle!

Our mindset determines how we think about life, the world and how we deal with challenges. Often times we will not be able to change the situation. However, it’s up to us how we think about life challenges and how we respond to it.

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coffee ceremony

COFFEE DRINKING RITUAL

Drinking rituals

How people drink and enjoy coffee around the word differs greatly. I find it fascinating to explore various unique coffee drinking rituals.

For example, in Ethiopia – the birthplace of coffee – it is a long spiritual, sacred ceremony, which also includes the roasting of the beans. 

My coffee ritual
Coffee cup in hand
Ceramic coffee cup

“Italians usually drink a cup of espresso that is served with a glass of water that is used for refreshing the mouth before drinking the coffee.”

coffee cup

In Turkey, the brew usually served from a long-handled copper pot called a cezve.  According to a  famous Turkish proverb: coffee should be ‘as black as hell, as strong as death and as sweet as love.’

However, for all coffee lovers around the world, drinking coffee is a mindful ritual that incorporates all five senses — sight, sound, smell, taste and touch. It’s about slowing down and living in the moment.

‘…you hear the grinding, hear the water drizzling, smell the aroma, see the color and depth, taste the several stages of flavor as the liquid hits all parts of the mouth, and finally experience the trail down the throat and aftertaste.’ Merry White, Coffee Life in Japan

Coffee cup

What makes a cup of coffee enjoyable for you? There are many factors such as the taste, the origin of the beans, the flavours, and aromas. An important factor is also the place, where we are drinking the coffee. From my own experiences, I can tell that a comfortable and inspiring place can add nearly 50% pleasure and joy.

cup of coffee
coffee cup

Many people think that they can enjoy coffee to the fullest in a coffee-shop. But why don’t we create our own cozy coffee-drinking-atmosphere, no matter where we are at the moment. We do not need a good-looking, hipster, industrial-style, cozy, fancy cafe to enjoy coffee. We can create a wonderful atmosphere for ourselves at home, at work or while going on a hiking trip.

Fancy coffee cup

I created my own coffee-spots in various places around the world and during the last a couple months in Ireland. No matter where we are, a cup of coffee can be amazing ‘food for our soul’ :-).

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cup of coffee

COFFEE AROMA – SENSE OF SMELL

The sense of smell can be extraordinarily evocative, bringing back pictures as sharp as photographs of scenes that had left the conscious mind. – Thalassa Cruso (1909 – 1997), plant lover

Smell

We smell and sense the world around us every day. A lot of what we actually “taste” is done through smelling. Our sense of smell could be capable of so much more – if we would train it!  George Dodd, who runs the Aroma Academy in Aberdeen, emphasizes: “People don’t realise that the sense of the smell is like a muscle. Use it or lose it.” Our noses are amazing. We just need to pay attention.
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