Ceramic coffee cups
Ceramic coffee cups

Large-sample experiment, conducted in Brazil

A recent study had been conducted during a specialty coffee event in Brazil. The goal of the study was to investigate whether or not different shapes of coffee cups will affect the coffee drinking experience of taste and flavour. 276 participants – both amateurs and professional consumers – were asked to drink the same coffee from a tulip, an open and split-shaped cup. You must be logged in to view this content.